Reporting and PPC Automation for Agencies

Streamline your paid media workflows, from connecting data sources to optimizing campaigns.
connect data and effortlessly optimize across

Product Features

Helder: the Marketing Execution System that unifies data and automates repetitive analytics work to take the headache out of media management and improve performance for your clients.
32% of marketing teams' time is spent managing data quality
- Forrester Consulting

Agencies work with a multitude of data sources. Google Ads, Bing Ads, and Facebook Ads are often the three most prominent sources. If your campaigns generate offline conversions, you'll want to consider those as well. With the plethora of data sources and formats, it's no wonder that unifying data and jetting out automated, meaningful reports is difficult for most agencies and brands. Helder allows you to seamlessly connect your marketing data sources and stitches the data together. So you don't have to.

No more switching between paid media tools and datasets.

Unlike with other data visualization tools, Helder reporting templates are designed specifically for marketers. You don't need a separate connector tool, ETL tool, and custom code or development time to see your clients' digital campaign data the way you want it. Helder templates work immediately for lightning fast, no-code onboarding.

Paid media analysts spend an estimated 40% of their time on repetitive manual tasks.

With so much repetitive analytics work being done manually, analysts often get frustrated and there’s room for errors and inconsistencies. Helder takes care of these types of tasks automatically, providing relevant data summaries for your clients when you need them. Your team gets time back to focus on strategy and optimization.

Up to 40% of ad spend is wasted on non-converting campaign activity
- MediaPost

Get back to strategy and generating insights with Helder's built-in optimization features. Thanks to our automated workflows, your analysts can optimize client campaigns more efficiently and get back to what they do best. It's the best of both worlds: your clients get the strategic and context-aware human touch, plus the consistency and efficiency of automation.

1
ingest & Unify data

Simply enter ad platform credentials to connect all your clients' accounts.

2
report

Reporting templates that work immediately for lightning fast, no-code onboarding.

3
automate workflows

Automating repetitive tasks means you get to actionable insights faster and more consistently.

4
optimize campaigns

Easily implement recommended actions for reliable and efficient media management.

campaign monitoring and analytics on autopilot

Campaign Reporting and Optimizer* Features

Intuitive automation where and when you need it. Helder’s Campaign Lab™ is an advanced paid media assistance system that  makes life easier and more productive for agency teams. Campaign Lab™ makes all optimization transparent and allows your team to perform ad hoc analyses on demand whenever your clients need it most.

Prebuilt reporting templates
Reporting that just works. No more dev needed to create marketing reports. Dive in to your client's numbers right away.
Automated monitoring & alerts
Get alerted when anomalies occur, including budget deviations and ad disapprovals.
Automated analytics workflows
Perform audits, search term reviews, bid strategy assessments, and so much more in seconds and get straight to uncovering actionable insights.
* Campaign Lab™ optimization features slated for launch in Q2 2022.

Discover Helder and start automating your paid search and paid social optimization workflows today.

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